- Execute Campaign: Once you have everything ready, then it is time to run your campaign.
- Capture Data: One of the biggest pitfalls
that any marketer can find themselves is that they have not put in place a system before
the campaigns starts to capture the data of the prospect or customers responding to the
offer. When you calculate the cost to generate one lead, it is very easy to see how
valuable this data truly is.
- Analyze Data: Without capturing the data,
it is impossible to analyze the results of your campaign to determine questions such as,
Who responded? What are the demographics of those who responded? Why did they respond
while others did not? etc. etc. Once you have analyzed the data, you can go back to your
plan, make any necessary adjustments and start the entire process over again, but this
time with some clear objectives and expectations in mind.