"The
Magazine as the Carrier" - Opening new Advertising Categories Whether
we call them insets or Outserts this form of advertising has become an ever growing and
popular method of advertising which offers substantial revenue to magazine and tabloid
publications.It enhances the marketing package that is offered to advertisers.Poly outsert
(printed material or samples inside the wrap but outside the magazine)
Has been on a steady increase over the years and is recognized as a strong revenue
producer.Polywrapping is the
perfect way to get samples to large, qualified, audience in an inexpensive way.
Just as large publishers have used
samples from seeds to shampoo and toothbrushes and dental floss there are a number of
products that can be sent in the same manner. Consider some like this one, which was
successfully used:coffee samples along with a card suggesting “ Make Your Break
Special” and a list of ingredients in a magazine. |
The
cover promoting “Free Sample Inside” and proclaimed “A Good Read Deserves
Good Coffee”. High visibility
is another important selling feature that you can offer your clients and Provides a
diverse method of reaching an audience.
Outserts stand out more than the regular
inside the magazine advertising and often makes the difference in attracting
clients.
Advertisers get reduced postage costs by
“Piggy backing” along with a magazine or tabloid. Smaller advertisers can send
smaller quantities as an outsert as opposed to a full ad inside the magazine.
These Outserts can be sent to specific
postal code areas which can also attract the local advertisers who may not be able to
afford a full blown campaign or advertisement. |
