Media can help you save time and money by helping you with you direct
marketing strategy and plan. We will carefully guide you through each step of your direct
marketing strategy from writing your plan, designing the creative and analyzing the data
Develop Strategy: Select Media will consult with you to help develop a direct
marketing strategy and plan that works tailored to your specific market and industry.
Plan: While this may not seem like a very important
step in the marketing process, it is vital for assessing the success of your direct
marketing strategy. Once you have written your plan, you will continue to revisit your
written direct marketing strategy and plan and make any necessary adjustments to ensure
continued success. (Call your account
representative today and they will help you develop the right Direct Marketing Strategy or
help you write your plan.)
Media: Once you know
your direct marketing strategy and you have written your plan, the next step will be to
select the media that you plan to use. For instance, having determined in your direct
marketing strategy and plan that you have a budget to run a test direct mail campaign, now
you have to make some important decisions... What type of list will you use to target your
market? Which of the many lists will you test? What offer are you planning to use? What
type of print media do you plan on using - postcards, brochures, catalogues?
Creative: Now that you have selected the media that
you want to use, now you need to design the creative. This step, together with the
list/media selection is the most important step in the marketing plan. One word can make
of the difference between a successful direct marketing strategy and a failure. Colour can
also make a world of difference.